Gusto
Founded Year
2012Stage
Series E - II | AliveTotal Raised
$746.12MLast Raised
$55M | 3 yrs agoRevenue
$0000Mosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-36 points in the past 30 days
About Gusto
Gusto provides payroll processing, benefits administration, and human resources services for businesses. They offer a platform that handles payroll, benefits, and human resource (HR) tasks, while also providing support. Gusto primarily serves the small to medium-sized business sector with its HR and financial services. Gusto was formerly known as ZenPayroll. It was founded in 2012 and is based in San Francisco, California.
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Gusto's Product Videos
ESPs containing Gusto
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The human resources (HR) software market contains solutions for handling routine HR tasks. These platforms help with managing employee recordkeeping and typically have capabilities like timekeeping, payroll processing, and benefits administration.
Gusto named as Outperformer among 15 other companies, including Workday, Sage, and Automatic Data Processing.
Gusto's Products & Differentiators
Full-service payroll
We make it easy to run payroll in just minutes, with automatic local, state, and federal tax filings, all powered by friendly service. Everything customers need is also seamlessly integrated with our payroll - including health insurance, 401(k), workers’ comp, time tracking, PTO, etc - so you can avoid manual entering of data and just need to review and approve. And we offer peace of mind on taxes and compliance. We track every changing laws and regulations and calculate the impact so customers don’t have to worry. Employee I9s, W2s, and contractor 1099s are stored and organized online for quick access. State tax registration in all 50 states makes it easy for customers to hire and pay employees across state lines.
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Research containing Gusto
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Gusto in 5 CB Insights research briefs, most recently on Nov 21, 2023.
Nov 7, 2022 report
Top global employment & payroll companies — and why customers chose them
Expert Collections containing Gusto
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Gusto is included in 8 Expert Collections, including HR Tech.
HR Tech
5,910 items
The HR tech collection includes software vendors that enable companies to develop, hire, manage, and pay their workforces. Focus areas include benefits, compensation, engagement, EORs & PEOs, HRIS & HRMS, learning & development, payroll, talent acquisition, and talent management.
Unicorns- Billion Dollar Startups
1,270 items
Fintech 100
1,247 items
250 of the most promising private companies applying a mix of software and technology to transform the financial services industry.
SMB Fintech
2,003 items
Tech IPO Pipeline
825 items
Insurtech
3,303 items
Companies and startups that use technology to improve core and ancillary insurance operations. Companies in this collection are creating new product architectures, improving underwriting models, accelerating claims and creating a better customer experience
Gusto Patents
Gusto has filed 4 patents.
The 3 most popular patent topics include:
- autoimmune diseases
- diabetes
- gastroenterology
Application Date | Grant Date | Title | Related Topics | Status |
|---|---|---|---|---|
10/3/2019 | 11/7/2023 | Autosomal recessive disorders, Rare diseases, Inflammations, Autoimmune diseases, Gastrointestinal tract disorders | Grant |
Application Date | 10/3/2019 |
|---|---|
Grant Date | 11/7/2023 |
Title | |
Related Topics | Autosomal recessive disorders, Rare diseases, Inflammations, Autoimmune diseases, Gastrointestinal tract disorders |
Status | Grant |
Latest Gusto News
Mar 18, 2025
Brex's COO will also join us on May 20 for our financial technology summit Today, we are excited to announce a new round of speakers. Joining our San Francisco-based financial technology summit are William Hockey from Column, Zach Abrams from Bridge, Camilla Matias from Brex, Gabriel Stengel from Rogo, and John MacIlwaine from Highnote. We’re thrilled to dig into how artificial intelligence is (and is not) affecting financial technology, how the current deregulatory bonanza will shape what startups are building, and generally how a newly invigorated fintech industry is gunning for banks and other incumbents. The event will be Tuesday, May 20. We encourage startup founders, investors, members of the media, and other fintech insiders to apply to attend. Our new crop of speakers is joining some other big names in financial technology. Here’s everyone: Camilla Matias, COO, Brex Zach Abrams, founder & CEO, Bridge Gabriel Stengel, founder & CEO, Rogo Zach Perret, founder & CEO, Plaid Jackie Reses, CEO, Lead Bank Josh Reeves, founder & CEO, Gusto Avlok Kohli, CEO, AngelList Arjun Sethi, co-CEO, Kraken We think this is going to be a great event. Our Cerebral Valley AI Summits are known for making connections, facilitating investments, earning media coverage, and even sparking a billion dollar deal. We’re excited to bring that same sensibility to financial technology. If you want to be in the room where it happens, apply here. We also want to thank Oak HC/FT for sponsoring this summit. They’re a key player in financial technology investing and we’re honored to partner with them to make our summit possible. We have room for payment companies, fintech rails providers, VC firms, and more to sponsor. Reach out to riley@newcomer.co
Gusto Frequently Asked Questions (FAQ)
When was Gusto founded?
Gusto was founded in 2012.
Where is Gusto's headquarters?
Gusto's headquarters is located at 525 20th Street, San Francisco.
What is Gusto's latest funding round?
Gusto's latest funding round is Series E - II.
How much did Gusto raise?
Gusto raised a total of $746.12M.
Who are the investors of Gusto?
Investors of Gusto include General Atlantic, General Catalyst, Emergence Capital, Dragoneer Investment Group, T. Rowe Price and 118 more.
Who are Gusto's competitors?
Competitors of Gusto include Rollfi, Paycor, OnPay, Gig Wage, Oyster and 7 more.
What products does Gusto offer?
Gusto's products include Full-service payroll and 4 more.
Who are Gusto's customers?
Customers of Gusto include Cortex Health, Goldbelly, Heckler Design, ApproveMe.com and Lighthouse Accounting Group.
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Compare Gusto to Competitors
Justworks focuses on providing payroll and professional employer organization (PEO) solutions. The company offers services including payroll management, human resources tools, compliance support, and access to corporate-level benefits. These services are designed to help businesses streamline their operations, stay compliant, and take better care of their employees. It was founded in 2012 and is based in New York, New York.
BambooHR is a human resource software provider that offers a cloud-based Human Resources Information System (HRIS) which centralizes employee data, payroll, time tracking, benefits administration, and performance management. BambooHR provides tools for hiring, onboarding, and enhancing employee experience. It was founded in 2008 and is based in Draper, Utah.
Flash operates as a management platform. It specializes in human resources (HR) and financial services. The company offers solutions for benefits management, talent management, and corporate expense control. Flash primarily serves sectors that require integrated management solutions for HR and financial operations. It was founded in 2018 and is based in Pinheiros, Brazil.
Hibob specializes in human resources technology, offering a comprehensive HR platform designed to streamline various HR processes for businesses. Its main services include core HR functions, onboarding, time and attendance management, compensation, payroll integration, hiring, time off management, surveys, performance management, people analytics, and workforce planning. The company's tools are aimed at improving productivity, engagement, and retention within organizations. It was founded in 2015 and is based in New York, New York.
Rippling is a workforce management system that operates within the human resource (HR) sector. The company offers a platform for managing HR functions, payroll, IT security, and company spending. Rippling serves various industries, including healthcare, retail, and technology. It was founded in 2016 and is based in San Francisco, California.
isolved is a technology leader specializing in human capital management (HCM) within various business sectors. The company offers a suite of software solutions that automate and integrate HR, payroll, and benefits processes, designed to enhance the employee experience and improve organizational efficiency. isolved primarily serves industries such as healthcare, manufacturing, financial services, construction, retail, and hospitality. It was founded in 1999 and is based in Charlotte, North Carolina.
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