
Vuori
Founded Year
2015Stage
Series D | AliveTotal Raised
$1.273BValuation
$0000Last Raised
$825M | 5 mos agoRevenue
$0000Mosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
+108 points in the past 30 days
About Vuori
Vuori specializes in performance apparel within the athletic clothing and activewear industry. The company offers a range of products designed for an active lifestyle, including clothing for fitness, running, yoga, and water sports, as well as casual wear. Vuori's apparel is inspired by the Coastal California lifestyle, blending fitness, surf, sport, and art into their designs. It was founded in 2015 and is based in Carlsbad, California.
Loading...
Loading...
Expert Collections containing Vuori
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Vuori is included in 4 Expert Collections, including Direct-To-Consumer Brands (Non-Food).
Direct-To-Consumer Brands (Non-Food)
1,192 items
Startups selling their own branded products directly to consumers through owned e-commerce channels, rather than relying on department stores or big online marketplaces.
E-Commerce
11,245 items
Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).
Unicorns- Billion Dollar Startups
1,270 items
Wellness Tech
1,370 items
We define wellness tech as companies developing technology to help consumers improve their physical, mental, and social well-being. Companies in this collection play across a wide range of categories, including food and beverage, fitness, personal care, and corporate wellness.
Latest Vuori News
Mar 27, 2025
The material is ultra-soft and stretchy. Years after I originally wrote this review, I'm still wearing Vuori's joggers on a weekly basis, along with the matching Halo Performance hoodie . While most of my other sets are made from thick cotton, Vuori's loungewear is made from a signature material called DreamKnit that's both incredibly soft and stretchy. Even better, it's moisture-wicking and sustainably made from recycled polyester. A closeup of Vuori's famed DreamKnit material. Ashley Phillips They're comfortable, long-lasting, and stylish. Aside from being wildly comfortable, this loungewear set is easy to care for. I've thrown it in the washing machine and dryer numerous times without much thought, and it still looks as good as new. One thing I'll point out is that I experienced some pilling on the interior within the first few months, but it hasn't gotten any worse and there's no way to tell from the outside. And while some loungewear can come across as sloppy, Vuori's Performance Jogger and Halo Performance Hoodie are clean and streamlined. There's a sporty element, too, so you could wear these everywhere from the airport to the grocery store to the gym without anyone batting an eye. They offer a ton of sizes and colors, but take my advice on sizing up. What's fun about both of these pieces is that they come in a range of colors and patterns. I own a light blue heather set (currently sold out), but I'm considering adding the camo or solid black set next. And if a pullover hoodie isn't your style, there's a zip-up option too. The sizing runs from XXS-XXL, and I'd personally suggest going one size up. I'm only five-foot-two, but the joggers fall slightly higher above the ankle than I'd like. The bottom line: They're pricey, but worth it. At over $90 apiece, this isn't the cheapest loungewear you'll find, but it's fair for high-quality performance clothing that can withstand plenty of use. Both pieces have become a core part of my wardrobe, and it doesn't hurt that I've gotten plenty of compliments and inquiries about the set. But don't just take my word for it – you can read about why my co-workers love Vuori here too .
Vuori Frequently Asked Questions (FAQ)
When was Vuori founded?
Vuori was founded in 2015.
Where is Vuori's headquarters?
Vuori's headquarters is located at 2320 Faraday Avenue, Carlsbad.
What is Vuori's latest funding round?
Vuori's latest funding round is Series D.
How much did Vuori raise?
Vuori raised a total of $1.273B.
Who are the investors of Vuori?
Investors of Vuori include General Atlantic, Stripes Group, SoftBank, Norwest Venture Partners and Jason Mraz.
Who are Vuori's competitors?
Competitors of Vuori include Outdoor Voices, Bandier, Ten Thousand, Reebok, Sweaty Betty and 7 more.
Loading...
Compare Vuori to Competitors

Gymshark is a fitness apparel brand specializing in workout clothing and activewear. The company offers various gym shirts, tank tops, shorts, sweatpants, leggings, and sports bras for use during physical activities. Gymshark primarily caters to the fitness and bodybuilding community. It was founded in 2012 and is based in Dover, Delaware.

Outdoor Voices produces technical apparel for recreational activities. The company offers activewear products like leggings, shorts, skorts, and dresses made from fabrics like CloudKnit, which can be used for exercises such as yoga and running. Outdoor Voices serves the fitness and recreational sports sectors. It was founded in 2014 and is based in Austin, Texas.
GRRR provides performance clothing and accessories for men, women, and children within the apparel industry. The company offers activewear including tops, bottoms, and accessories designed for various physical activities. It was founded in 2020 and is based in Marina, California.

American Giant produces clothing and activewear for men and women. The company offers a variety of products including hoodies, tees, pants, leggings, and accessories. It was founded in 2011 and is based in San Francisco, California.
Fabletics is a digitally native activewear brand in the fashion and apparel industry. The company offers a range of activewear designed for use in various settings. Fabletics also provides scrubs for medical professionals and a shapewear line named YITTY. It was founded in 2013 and is based in El Segundo, California.
Stronger is a Swedish activewear brand that specializes in workout clothes and activewear for women. The company offers a range of high-quality, expressive clothing designed to boost self-confidence and inspire an active lifestyle, including leggings, tank tops, and sport-bras. Stronger primarily sells to the fitness and leisure sector, with a focus on sustainable production and climate-neutral initiatives. It was founded in 2014 and is based in Stockholm, Sweden.
Loading...