Udaan
Founded Year
2016Stage
Series G | AliveTotal Raised
$2.115BValuation
$0000Last Raised
$75M | 1 mo agoRevenue
$0000Mosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-21 points in the past 30 days
About Udaan
Udaan is a B2B e-commerce platform focused on the trade ecosystem for small businesses across various sectors. The company operates in categories such as FMCG, Staples, Fruits & Vegetables, and Pharma, providing a platform for supply chain and logistics operations. Udaan offers financial products and services through udaanCapital, addressing the working capital needs of small businesses, manufacturers, and retailers. It was founded in 2016 and is based in Bengaluru, India.
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ESPs containing Udaan
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The B2B e-commerce platforms market is a space where technology vendors offer solutions to help businesses streamline their ordering process, source products at better pricing, and integrate with accounting systems. These platforms also provide a channel for suppliers to market their products and receive orders from buyers. The market includes companies specializing in selling surplus and imperfec…
Udaan named as Leader among 15 other companies, including Pepper, FoodMaven, and Choco.
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Research containing Udaan
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Udaan in 3 CB Insights research briefs, most recently on Jan 31, 2024.

Jan 31, 2024
Retail tech in 5 charts: 2023
Expert Collections containing Udaan
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Udaan is included in 7 Expert Collections, including E-Commerce.
E-Commerce
11,224 items
Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).
Supply Chain & Logistics Tech
4,332 items
Companies offering technology-driven solutions that serve the supply chain & logistics space (e.g. shipping, inventory mgmt, last mile, trucking).
Unicorns- Billion Dollar Startups
1,270 items
Grocery Retail Tech
648 items
Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.
SMB Fintech
1,231 items
Retail Tech 100
200 items
The most promising B2B tech startups transforming the retail industry.
Latest Udaan News
Mar 11, 2025
The Karnataka Assembly has passed a legislation which will bring ecommerce platforms trading notified agricultural produce under the ambit of a licensing regime. As per news agency PTI, the Karnataka Agricultural Produce Marketing (Regulation and Development) (Amendment) Bill underlines rules for establishing and operating ecommerce platforms for selling certain agricultural products. Such platforms would be able to operate only after obtaining necessary licences. “For example, DMart, BigBasket, Amazon and Udaan come in our ecommerce platform. They are doing business evading our legal provisions. We are bringing this law to regulate them from doing business without paying cess,” state agricultural marketing minister Shivanand Patil reportedly told the House. Patil also claimed that Udaan recently paid a fine of INR 25 Lakh for evading cess. According to the report, the bill defines an ”e-commerce platform” as an online medium that facilitates licensed traders to sell notified agricultural produce to licensed retail traders within the market area, strictly for consumer sales and not for resale or processing. In addition, it has also incorporated “warehouse service providers” and defined their duties. As per the bill, a warehouse service provider is an entity that “charges a service fee only from the buyer of the notified agricultural produce, with a cap of 5% of the sale price for fruits, vegetables, and flowers, and two per cent for all other notified produce”. Besides, the bill has put the onus on warehouse service providers to ensure the safe custody and storage of the seller’s goods and provide adequate insurance coverage against certain natural calamities. Patil also noted that the norms also give the power to regulate warehouse service providers to the local agricultural produce market committee (APMC) director. The move is expected to have a direct bearing on ecommerce platforms that source their agricultural produce directly from farmers in the state. This comes at a time when quick commerce and ecommerce platforms are already locked in pitched battles with distributors and retailers. Last week, the All India Consumer Products Distributors Federation (AICPDF) approached the Competition Commission of India (CCI) to file a complaint against quick commerce players like Blinkit, Zepto and Swiggy Instamart alleging unfair pricing and for monopolising the market.
Udaan Frequently Asked Questions (FAQ)
When was Udaan founded?
Udaan was founded in 2016.
Where is Udaan's headquarters?
Udaan's headquarters is located at 14th Main Sector 3, HSR Layout, Bengaluru.
What is Udaan's latest funding round?
Udaan's latest funding round is Series G.
How much did Udaan raise?
Udaan raised a total of $2.115B.
Who are the investors of Udaan?
Investors of Udaan include Lightspeed Venture Partners, M&G Investments, InnoVen Capital, Trifecta Capital, Stride Ventures and 27 more.
Who are Udaan's competitors?
Competitors of Udaan include Infra.Market, CredAble, Flipkart, Lazada, Ensologic Commerce and 7 more.
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Compare Udaan to Competitors

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Digikala Group operates as an e-commerce organization. It focuses on multiple online industries. The company offers a wide range of services including online retail of consumer goods, fashion and apparel, digital content publishing, advertising, data analytics, financial technology, and logistics solutions. It primarily serves the e-commerce industry with its comprehensive suite of services designed to enhance the online shopping experience. It was founded in 2006 and is based in Tehran, Iran.

Dukaan is an online marketplace that provides tools for businesses to establish and manage their online stores. The company offers services including online store themes, payment gateway integration, and third-party plugins. Dukaan serves the ecommerce industry by providing solutions for order management, analytics, and multi-warehouse shipping. It was founded in 2020 and is based in Bengaluru, India.
Dastgyr is a B2B e-commerce marketplace that provides a platform for buyers to access products from local and international sellers. The platform includes price comparisons and delivery options. Sellers can utilize services related to demand generation, payment processing, and logistics. Dastgyr serves sectors including FMCG, construction, chemicals, and agricultural goods. It was founded in 2020 and is based in Karachi, Pakistan.

Bikayi is a comprehensive e-commerce enabler that specializes in providing a platform for businesses to create and manage their online stores. The company offers a suite of services including customizable store themes, integrated payment gateways, multi-vendor support, and delivery partner integration, as well as advanced features for digital marketing, SEO, and social media engagement. Bikayi's solutions cater to a wide range of sectors, including food and beverages, jewelry, fashion, electronics, and groceries, enabling entrepreneurs and startups to scale their online presence and sales. It was founded in 2019 and is based in Gachibowli, India.

Beijing Jingdong Century Trading operates as an online retail platform offering various products. The company provides products from global brands, including electronics, home appliances, fashion apparel, and consumer goods, with fast delivery. Its primary customer base includes individuals seeking goods through the Internet. It was founded in 2007 and is based in Beijing, China.
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