Sift
Founded Year
2011Stage
Secondary Market | AliveTotal Raised
$156.52MMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-58 points in the past 30 days
About Sift
Sift operates in the fields of cybersecurity and financial technology. Its main offerings include a platform that uses machine learning and user identity verification to address fraud, including account takeover, payment fraud, and policy abuse. Sift serves sectors that require digital trust solutions, such as e-commerce, fintech, and online marketplaces. Sift was formerly known as Sift Science. It was founded in 2011 and is based in San Francisco, California.
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ESPs containing Sift
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The device fingerprinting market, also referred to as device intelligence, offers customers a tool for identifying and authenticating devices accessing their systems or platforms. Device fingerprinting involves creating unique digital profiles based on various device attributes such as hardware, software, network configuration, and behavior patterns. This helps enhance security measures by detecti…
Sift named as Outperformer among 12 other companies, including Socure, Signifyd, and SEON.
Sift's Products & Differentiators
Payment Fraud
Sift’s Payment Fraud solution helps businesses detect and prevent fraudulent transactions. It detects and blocks risky transactions, shuts off fraudulent currency movement, and proactively prevents alternative payment abuse.
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Research containing Sift
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Sift in 6 CB Insights research briefs, most recently on Mar 14, 2024.
Mar 14, 2024
The retail banking fraud & compliance market map
Aug 14, 2023
The cookieless targeting market map
Feb 27, 2023 report
Top fraud prevention companies — and why customers chose them
Expert Collections containing Sift
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Sift is included in 12 Expert Collections, including Unicorns- Billion Dollar Startups.
Unicorns- Billion Dollar Startups
1,270 items
Regtech
1,721 items
Technology that addresses regulatory challenges and facilitates the delivery of compliance requirements. Regulatory technology helps companies and regulators address challenges ranging from compliance (e.g. AML/KYC) automation and improved risk management.
Digital Lending
2,477 items
This collection contains companies that provide alternative means for obtaining a loan for personal or business use and companies that provide software to lenders for the application, underwriting, funding or loan collection process.
Payments
3,123 items
Companies in this collection provide technology that enables consumers and businesses to pay, collect, automate, and settle transfers of currency, both online and at the physical point-of-sale.
Fintech 100
250 items
250 of the most promising private companies applying a mix of software and technology to transform the financial services industry.
Tech IPO Pipeline
568 items
Sift Patents
Sift has filed 46 patents.
The 3 most popular patent topics include:
- machine learning
- social networking services
- computer security
Application Date | Grant Date | Title | Related Topics | Status |
|---|---|---|---|---|
1/18/2024 | 11/12/2024 | Natural language processing, Artificial intelligence, Online service providers, Social networking services, Machine learning | Grant |
Application Date | 1/18/2024 |
|---|---|
Grant Date | 11/12/2024 |
Title | |
Related Topics | Natural language processing, Artificial intelligence, Online service providers, Social networking services, Machine learning |
Status | Grant |
Latest Sift News
Mar 28, 2025
34% of Consumers Have Seen Offers to Participate in Payment Fraud Online, Nearly Double 2024 Figure Sift , the AI-powered fraud platform securing identity trust for leading global businesses, released its Q1 2025 Digital Trust Index. The report revealed an alarming trend in the democratization of payment fraud: 34% of consumers have seen offers to participate in payment fraud online—an 89% increase over 2024. This dramatic increase highlights how payment fraud has moved from the domain of sophisticated cybercriminals to become accessible to everyday consumers through easily available tools and services. The report details how fraudsters openly advertise and sell stolen payment information and fraud services on social media platforms and deep web forums like Telegram, significantly lowering the barrier to entry for anyone to participate in fraudulent activities. “The democratization of fraud through the widespread availability of stolen payment information and validation tools—easily found and purchased online—is luring ordinary consumers into cybercrime,” said Kevin Lee, SVP of Customer Experience, Trust & Safety at Sift. “This new reality for fraud demands a fundamental shift in how businesses approach risk decisioning, moving beyond fragmented data points and using a framework that puts identity insights as the core tenant for establishing trust.” The report highlights “Silver Bullet Configs,” a service found on Telegram that provides users with device configurations that allow them to bypass security measures on many digital platforms. These configurations equip individuals with the ability to test compromised payment information and login credentials with minimal technical expertise. Generational data reveals a concerning trend: younger consumers are significantly more likely to engage in payment fraud. Among those who personally participated in or know someone who has participated in payment fraud (23% of all surveyed consumers), 32% of Gen Z and 43% of Millennials admitted to personally participating in payment fraud schemes. Industry-specific data from the Sift Global Network shows payment fraud attack rates remained high at 3.3% in 2024, with certain sectors experiencing disproportionate targeting: Ticketing & Reservations: 7.4% attack rate Social Media: 5.2% attack rate Transportation: 4.8% attack rate Online Travel Agencies & Services: 4.3% attack rate Alternative payment methods also faced higher fraud risks, with loyalty points (6.19%), financing options (5.15%), and prepaid cards (4%) experiencing the highest fraud rates among payment types. Traditional payment methods like credit cards (1.31%) and debit cards (1.6%) saw comparatively lower fraud rates.
Sift Frequently Asked Questions (FAQ)
When was Sift founded?
Sift was founded in 2011.
Where is Sift's headquarters?
Sift's headquarters is located at 525 Market Street, San Francisco.
What is Sift's latest funding round?
Sift's latest funding round is Secondary Market.
How much did Sift raise?
Sift raised a total of $156.52M.
Who are the investors of Sift?
Investors of Sift include Fabrica Ventures, Union Square Ventures, Insight Partners, Stripes Group, Spark Capital and 18 more.
Who are Sift's competitors?
Competitors of Sift include UrbanFox, Ravelin, Justt, Behavox, ClearSale and 7 more.
What products does Sift offer?
Sift's products include Payment Fraud and 2 more.
Who are Sift's customers?
Customers of Sift include Atom Tickets, DoorDash, Paula's Choice, Uphold and Patreon.
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Compare Sift to Competitors
Signifyd provides e-commerce fraud protection and prevention services. The company offers services, including revenue protection, abuse prevention, and payment compliance, all aimed at maximizing conversion and eliminating fraud and consumer abuse. Its services primarily cater to the e-commerce industry. Signifyd was founded in 2011 and is based in San Jose, California.
Forter specializes in identity intelligence for digital commerce, focusing on fraud prevention and customer security across digital platforms. The company provides services including fraud management, payment optimization, chargeback recovery, identity protection, and abuse prevention, aimed at improving security and efficiency in online transactions. Forter's solutions are utilized by sectors within the digital commerce industry to support processes for businesses and consumers. Forter was formerly known as Ryzyco. It was founded in 2013 and is based in New York, New York.
BioCatch provides behavioral biometrics for the financial services industry, concentrating on fraud prevention. The company offers solutions that analyze online users' physical and cognitive digital behavior to protect against various forms of fraud and financial crime. BioCatch serves the banking and financial services sectors with its fraud detection and prevention services. It was founded in 2011 and is based in Tel Aviv, Israel.
Shield is a device-first risk AI platform that specializes in fraud prevention and risk intelligence within the digital business sector. The company offers solutions to identify and eliminate fraudulent activities through global standard device identification and actionable risk intelligence. Shield primarily serves industries such as ride-hailing, social media, e-commerce, digital banking, and gaming. Shield was formerly known as CashShield. It was founded in 2008 and is based in Singapore.
FUGU specializes in payment fraud prevention and operates within the financial technology sector. The company offers a suite of services that analyze transactions throughout the entire lifecycle, from pre-checkout to post-purchase, to identify and prevent various types of fraud, automate Know Your Customer (KYC) verifications, and manage chargebacks. FUGU's solutions are designed to reduce false declines, minimize operational costs, and provide a chargeback guarantee to online sellers and payment service providers. It was founded in 2017 and is based in Tel Aviv, Israel.
ComplyAdvantage offers artificial intelligence-driven solutions for fraud and anti-money laundering (AML) risk detection within the financial services industry. The company provides services including customer and company screening, ongoing monitoring, transaction and payment screening, and fraud detection. It serves sectors such as banking, cryptocurrency, insurance, lending, and wealth management. The company was founded in 2014 and is based in London, United Kingdom.
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