Rokid
Founded Year
2014Stage
Private Equity | AliveTotal Raised
$607.85MMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-23 points in the past 30 days
About Rokid
Rokid specializes in Augmented Reality (AR) products and services within the consumer and industrial sectors. It offers AR glasses designed for entertainment, virtual office work, and industrial applications, including remote collaboration, artificial intelligence (AI) powered inspections, and digital workflow integration. Rokid's products cater to individual consumers. It was founded in 2014 and is based in Redwood City, California.
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ESPs containing Rokid
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The augmented reality (AR) glasses market develops wearable displays that project digital content onto transparent lenses, allowing users to see computer-generated imagery overlaid on their physical environment. These devices include standalone smart glasses and optical components such as waveguides and light engines that enable AR capabilities. These solutions typically include integrated optics,…
Rokid named as Challenger among 15 other companies, including Google, Meta, and Microsoft.
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Expert Collections containing Rokid
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Rokid is included in 5 Expert Collections, including AR/VR.
AR/VR
1,509 items
This collection includes companies creating hardware and/or software for augmented reality, virtual reality, and mixed reality applications.
Unicorns- Billion Dollar Startups
1,270 items
Conference Exhibitors
6,062 items
Companies that will be exhibiting at CES 2018
Smart Cities
1,307 items
Smart building tech covers energy management/HVAC tech, occupancy/security tech, connectivity/IoT tech, construction materials, robotics use in buildings, and the metaverse/virtual buildings.
Artificial Intelligence
7,221 items
Rokid Patents
Rokid has filed 1 patent.
Application Date | Grant Date | Title | Related Topics | Status |
|---|---|---|---|---|
6/11/2018 | 6/30/2020 | Computer peripherals, Display devices, User interfaces, Punched card, Computing input devices | Grant |
Application Date | 6/11/2018 |
|---|---|
Grant Date | 6/30/2020 |
Title | |
Related Topics | Computer peripherals, Display devices, User interfaces, Punched card, Computing input devices |
Status | Grant |
Latest Rokid News
Mar 27, 2025
全产业链“狂飙”，智能眼镜八大趋势显现 在业内看来，单个品牌达到200万副的销量，对于智能眼镜赛道来说，是非常出色的表现，甚至可以说是智能眼镜的临界点。 受益于Ray-Ban Meta眼镜的推动，智能眼镜市场快速升温，伴随着人工智能技术的不断成熟，智能眼镜在提供实时信息、处理日常任务等方面展示出了巨大的潜力。 从2024年开始，亿欧就重点跟踪智能眼镜垂直细分赛道的动态，目前累计报道了近二十家企业和相关产品。 AI助推智能眼镜市场快速渗透 从国内来看，2024年Q4以来，超过10款智能眼镜问世，几乎占据了全年新发布眼镜总数的一半，其热度在近几年罕见。“百镜大战”成为高频词汇。 今年初，在美国CES展上，智能眼镜再次成为焦点。据不完全统计，包括具有显示功能的AR眼镜在内，展会现场至少有47款智能眼镜，成为全场亮点之一。 在全球范围内，眼镜的销量都逐年攀高。据Statista数据，2023年全球太阳眼镜出货量约8.5亿副，传统眼镜出货量约5.8亿副，合计14.3亿副。眼镜已成为越来越多人的日常生活必备品。越来越多的人拥有佩戴眼镜的行为习惯，也更容易接受智能眼镜，为智能眼镜提供发展空间。 IDC数据显示，到2030年，全球智能眼镜的渗透率将达到20%。另据wellsenn XR预测，智能眼镜将在传统眼镜销量保持稳定增长的背景下快速渗透，到2029年，智能眼镜年销量有望达到5500万副。 预测：智能眼镜赛道八大趋势 当前，尽管市面上已出现一批智能眼镜，但绝大多数产品存在各种Bug，包括蓝牙连接不顺畅（如闪极科技）、拍摄画面不清晰、续航时间短、量产交付难（如Rokid）、用户操作极其复杂（如苹果Vision Pro）等等。应该说，目前的智能眼镜仍然是不成熟的“小众玩具”，而非日常生活中的实用品。 那么，智能眼镜要想真正进入千家万户，还要在哪些方面进行提升？换句话说，智能眼镜市场可能会有哪些发展趋势？ 一是技术上。智能眼镜与传统眼镜的主要区别即是智能化，因此发展智能眼镜，核心技术突破是根本。目前来看，至少包括三个方面： 首先是AI技术，在摄像、拍照、翻译等基础上，进一步具备个性化信息处理能力、记忆功能，智能化程度不断提升，直至成为具有辅助决策功能的智能终端。 其次是AI与AR技术融合，实现多模态交互，让用户可通过眼球转动、手势操作、语音等多种方式，实现与设备交互，为用户带来更丰富的产品体验。 再次是显示技术，重点是光波导技术进一步发展，在设计上将更轻薄，实现全彩显示、更高的亮度、色彩、视觉体验等。 二是应用场景上。除常见的办公、学习、娱乐等以外，智能眼镜将逐渐向工业、医疗、交通、旅游等领域拓展应用场景。尤其是融合AR和VR技术后，虚实结合的功能将让智能眼镜在更多领域发挥作用。 三是产品上。虽然当前智能眼镜市场迅速升温，大量厂商涌入，也的确发布了很多新产品。但要注意的是，并未有明显的差异性。换句话说，大部分智能眼镜的产品思路是在普通眼镜内嵌入大模型、搭载音频、摄像头模块等。从本质上看差异化较小。 四是大模型上。随着多模态加速落地，更多交互方式有望刷新消费者对智能眼镜的认知。在可预见的时间内，大模型将加速“上镜”，尤其是与不同智能眼镜适配的大模型的出现，将极大提高智能眼镜的智能化能力。当然，大模型运行对算力有更高要求，也会导致电量加速损耗，将进一步倒逼智能眼镜解决电池续航短的问题。 五是产业链加速整合。未来制约智能眼镜品牌竞争力的因素，“产品力”是一方面，此外，产业链整合能力也将是重要因素。就在前不久，行业领先品牌XREAL与龙旗科技、晶盛机电、鲲游光电达成战略合作。另一头部品牌Rokid与蓝思科技达成战略合作，均是加强在产业链上的协同，可以预见的是，未来一段时间，智能眼镜相关产业链企业将加速整合。 六是外观设计。首先是轻量化，重量越来越轻，符合人体工学设计，长时间佩戴更舒适；其次是时尚化，将更注重外观设计，有更多的时尚款式、颜色等，满足不同用户的个性化审美需求。整体来看，将在时尚与实用之间达成平衡。 七是参与玩家上。随着入局者越来越多，市场将加速进入“洗牌期”，行业竞争格局将不断变阵。 首先，头部玩家聚集效应越来越明显。亿欧智库报告显示，XREAL、雷鸟创新、Rokid、INMO“AR四小龙”在消费级AR产品中占85%以上的市场份额，未来在“末尾淘汰”下可能会有变化，但总体上市场将向头部玩家聚集。 其次，越来越多大厂将陆续进场。目前，华为、百度、OPPO、魅族、传音、小米，以及国外三星品牌等都已发布智能眼镜，小米近日也将推出智能眼镜，可以预测的是，将有越来越多大厂布局智能眼镜。尤其值得一提的是，手机厂商在供应链、渠道、品牌等方面拥有诸多优势，是智能眼镜的强有力破局者。 八是市场规模上。智能眼镜续航、功能、重量等不断优化后，将越来越受到消费者认可，市场渗透率将进一步提高。据IDC预计，今年智能眼镜市场将迎来高速增长，预计全球智能眼镜市场出货量为1280万台，同比增长26%，其中，中国智能眼镜市场出货量为275万台，同比增长107%。到2030年，AI+AR技术有望发展到成熟阶段，智能眼镜进入高速发展期。 从当前来看，尽管智能眼镜市场热闹非凡，但距离真正走进千家万户还有很远的路，购买智能眼镜的用户多数都是科技爱好者，以“极客”居多。并且，值得注意的是，有相当部分的用户购买智能眼镜后，仅佩戴几次，并不会长时间佩戴或向亲朋好友推荐。 这也从侧面说明，智能眼镜在重量、续航、性能、外观设计等方面，依然没有击中消费者的内心。 长远来看，相信随着软硬一体技术的不断进步，作为大模型落地的最佳载体之一，智能眼镜依然是下一代“智能终端”最大的机会。 网站编辑：郭靖
Rokid Frequently Asked Questions (FAQ)
When was Rokid founded?
Rokid was founded in 2014.
Where is Rokid's headquarters?
Rokid's headquarters is located at 2608 Spring Street, Redwood City.
What is Rokid's latest funding round?
Rokid's latest funding round is Private Equity.
How much did Rokid raise?
Rokid raised a total of $607.85M.
Who are the investors of Rokid?
Investors of Rokid include Jiangxia Science and Technology Investment, Hefei Municipal Government, NetDragon Websoft, Yujiang Industrial Investment Group, Haichuang Venture Capital and 17 more.
Who are Rokid's competitors?
Competitors of Rokid include RealWear, KIT-AR, Xreal, HoloLight, LLVISION and 7 more.
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Compare Rokid to Competitors
0glass offers an online video platform that offers a wide range of free VIP TV series, movies, variety shows, and animated videos for streaming. Its service is known for its high-speed playback and extensive video library, providing users with a resource-rich viewing experience. It was founded in 2014 and is based in Shenzhen, China.
Light Guide Systems develops augmented reality (AR) technology for the manufacturing sector. The company offers a digital work instruction platform that projects AR work instructions onto work surfaces. The platform is used for manual processes and assists in training, assembly, inspection, and maintenance tasks. Light Guide Systems serves industries including aerospace & defense, automotive, electronics, food & beverage, medical, and warehousing & logistics. Light Guide Systems was formerly known as OPS Solutions. It was founded in 2005 and is based in Wixom, Michigan.
Magic Leap develops augmented reality (AR) technology in the tech industry. Its offerings include an AR platform for enterprises, designed to support workflows, productivity, and return on investment. Its technology allows teams to collaborate remotely, conduct reviews with 3D visualization, and provide real-time knowledge to frontline workers. The company was founded in 2010 and is based in Plantation, Florida.
RealWear specializes in augmented reality technology within the industrial sector. The company offers AI-voice-based smart glasses designed to provide information and expertise for frontline workers while keeping hands and field of view free. Its devices are equipped with atex zone can integrate with software to address the challenges faced by industrial workers. RealWear was formerly known as WearNext. It was founded in 2016 and is based in Vancouver, Washington.
Atheer specializes in service network operations with a focus on efficiency and productivity within the service industry. The company provides a platform that manages workflows, technician performance, and revenue across contractors, dealers, and third-party providers. Atheer's solutions address various aspects of service management, including training, remote assistance, and sales management. It was founded in 2011 and is based in Santa Clara, California.
Augmentir is a provider of AI-based connected worker solutions within the industrial sector. The company offers a suite of software tools designed to digitize and optimize frontline processes such as maintenance, quality, safety, and assembly, utilizing skills management, digital workflow, collaboration, and knowledge sharing. Augmentir's platform serves a variety of industries, including manufacturing, service, energy, and construction, to enhance safety, quality, and productivity for the industrial workforce. It was founded in 2018 and is based in Horsham, Pennsylvania.
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