Simon
Founded Year
2014Stage
Series D | AliveTotal Raised
$110.96MLast Raised
$54M | 2 yrs agoMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-99 points in the past 30 days
About Simon
Simon Data is a company that provides a Customer Data Platform (CDP) within the marketing technology sector. The company offers tools for personalization, analytics, and identity resolution, allowing marketers to unify customer data, create audiences, and personalize customer journeys across various marketing channels. Simon Data serves the retail, travel & hospitality, subscription, and marketplace industries. Simon was formerly known as Radico. It was founded in 2014 and is based in New York, New York.
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ESPs containing Simon
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The tag management market offers solutions that help businesses manage and deploy digital marketing tags on their websites. These tags are used to track user behavior, collect data, and measure the effectiveness of online campaigns. The market is expected to grow due to the increasing demand for personalized customer experiences and the need for better data analytics. Additionally, tag management …
Simon named as Challenger among 9 other companies, including Tealium, OpenX, and Bloomreach.
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Research containing Simon
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Simon in 2 CB Insights research briefs, most recently on Aug 14, 2023.
Aug 14, 2023
The cookieless targeting market map
Aug 4, 2023
The data transformation & access market mapExpert Collections containing Simon
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Simon is included in 3 Expert Collections, including Conference Exhibitors.
Conference Exhibitors
5,302 items
Targeted Marketing Tech
659 items
This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.
Retail Media Networks
324 items
Tech companies helping retailers build and operate retail media networks. Includes solutions like demand-side platforms, AI-generated content, digital shelf displays, and more.
Simon Patents
Simon has filed 2 patents.
Application Date | Grant Date | Title | Related Topics | Status |
|---|---|---|---|---|
7/23/2020 | Application |
Application Date | 7/23/2020 |
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Latest Simon News
Mar 25, 2025
Simon is aiding retail advertising efforts. A major mall and shopping center operator is helping retailers curate and target their consumer advertising messages. Simon is adding new first-party retail data (data the company collects directly from its customers) capabilities to its Simon Media & Experiences media division. This means retailers using its digital, static and experiential media offerings now have access to Simon’s proprietary consumer trends, interests, locations, demographics and purchasing tendencies. As a result, retailers and ad agencies will be able to define more precise audiences for their marketing messages and seamlessly activate campaigns with enhanced customer targeting. For example, Simon said that a retailer with physical stores in its centers could build a targeted audience of shoppers by blending affinity insights, online search behavior, engagement metrics, cart additions, and transactional data from Simon’s omnichannel initiatives. The retailer could then reach this defined audience directly to connect them with products they are most likely to purchase, through its own digital marketing efforts as well as through Simon’s data capabilities and nationwide in-mall retail media network. In an actual pre-launch pilot campaign, the company says that a fashion retailer with more than 100 locations in Simon centers boosted both in-store and online sales while also generating increases in awareness, consideration, and purchase intent through a Simon omnichannel campaign leveraging its new data capabilities, delivering five times return on ad spend. Advertisement - article continues below Advertisement "Simon’s unique perspective as a shopping destination operator and an omnichannel marketing provider gives us unmatched insight into how consumers engage with retail," said Chip Harding, executive VP, Simon Media & Experiences. "Our first-party data capabilities and nationwide in-mall media network empower brands to execute full-funnel campaigns that connect the dots between physical and digital touchpoints. This approach delivers precision targeting that drives measurable results." According to Simon, the network also enables retailers to better measure the return on investment for their omnichannel campaigns, connecting digital and in-store sales with foot traffic data.
Simon Frequently Asked Questions (FAQ)
When was Simon founded?
Simon was founded in 2014.
Where is Simon's headquarters?
Simon's headquarters is located at 115 Broadway, New York.
What is Simon's latest funding round?
Simon's latest funding round is Series D.
How much did Simon raise?
Simon raised a total of $110.96M.
Who are the investors of Simon?
Investors of Simon include .406 Ventures, F-Prime Capital, Polaris Partners, Macquarie Capital, Commerce Ventures and 4 more.
Who are Simon's competitors?
Competitors of Simon include Lotame, Hightouch, mParticle, Lytics, ActionIQ and 7 more.
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Compare Simon to Competitors
Amperity is a customer data platform (CDP) that focuses on identity resolution and data normalization within the marketing technology sector. The company provides tools to unify, analyze, and optimize customer data for marketing campaigns and customer experiences. Amperity's solutions assist brands in understanding their customers, facilitating engagement and privacy compliance. It was founded in 2016 and is based in Seattle, Washington.
Tealium operates in the field of customer data integration and management within the technology sector. The company provides a customer data platform that allows businesses to collect, unify, and use customer data in real-time, while also focusing on data quality and compliance with privacy standards. Tealium's solutions serve various sectors including marketing, data analytics, and IT. It was founded in 2011 and is based in San Diego, California.
BlueConic provides a Customer Data Operating System for businesses to utilize customer data in various industry sectors. Its solutions offer support for data integration and data sharing and are applicable in consumer goods, retail, media and publishing, telecommunications, and financial services. It was founded in 2010 and is based in Boston, Massachusetts.
Blueshift focuses on intelligent customer engagement and cross-channel marketing. The company offers a platform that uses artificial intelligence to automate marketing messages and unify customer data. Blueshift primarily sells to sectors such as retail and e-commerce, personal finance, media and publishing, and digital health. It was founded in 2014 and is based in San Francisco, California.
Zeotap is a customer intelligence platform that operates in the data solutions and marketing technology sectors. The company offers a Customer Data Platform (CDP) for integrating and unifying customer data, as well as targeting segments for programmatic and social platforms. Zeotap also provides a universal marketing ID initiative, to address the challenges of a cookieless future. It was founded in 2014 and is based in Berlin, Germany.
Throtle specializes in healthcare marketing identity solutions. It focuses on data-driven audience identification and targeting within the healthcare sector. The company provides identity graphs and omnichannel solutions that connect online and offline data to create accurate profiles for healthcare professionals (HCPs) and consumers, ensuring data privacy and compliance. Throtle's services are utilized by pharmaceutical brands, healthcare agencies, health plans, hospitals, and other healthcare-related entities to enhance their digital marketing strategies. It was founded in 2015 and is based in Red Bank, New Jersey.
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