Optimove
Founded Year
2012Stage
Growth Equity | AliveTotal Raised
$95MLast Raised
$75M | 4 yrs agoMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-59 points in the past 30 days
About Optimove
Optimove focuses on customer-led marketing within the digital marketing industry. It offers a platform that leverages real-time customer data and AI to orchestrate personalized multichannel marketing campaigns. The company primarily serves sectors such as gaming, retail, and mobile apps. It was founded in 2012 and is based in Tel Aviv, Israel.
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Optimove's Product Videos
ESPs containing Optimove
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The omnichannel customer engagement market focuses on providing personalized and real-time user engagement across multiple channels. The market aims to solve the challenge of retaining users and keeping them engaged by identifying drop off points in the user journey and setting up triggers to drive ongoing engagement throughout the customer lifecycle. The market emphasizes understanding customer d…
Optimove named as Challenger among 15 other companies, including Pegasystems, Braze, and MoEngage.
Optimove's Products & Differentiators
Optimove
Platform combining CDP, Multichannel Execution, and AI Orchestration.
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Research containing Optimove
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Optimove in 3 CB Insights research briefs, most recently on Aug 14, 2023.
Aug 14, 2023
The cookieless targeting market map
Aug 4, 2023
The data transformation & access market map
Expert Collections containing Optimove
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Optimove is included in 4 Expert Collections, including Grocery Retail Tech.
Grocery Retail Tech
831 items
Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.
Artificial Intelligence
9,962 items
Companies developing artificial intelligence solutions, including cross-industry applications, industry-specific products, and AI infrastructure solutions.
Conference Exhibitors
5,302 items
Targeted Marketing Tech
659 items
This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.
Latest Optimove News
Mar 5, 2025
05 March 2025 Startup Wise Guys SaaS portfolio company Adact has successfully exited through an acquisition by Optimove, a global leader in AI-driven marketing innovation. This acquisition marks their 22 portfolio exit. “Startup Wise Guys’ mission has remained unchanged for 13 years: helping founders become entrepreneurs and build great international tech companies. Adact has gone through this journey. It was a privilege to see Kalev joining us as a founder and witnessing him grow into a strong entrepreneur, building a sustainable and valuable business. It is a privilege to work with such founders, and we are more than happy to see his success.” - Alexandra Balkova, Head of Portfolio at Startup Wise Guys. Optimove will integrate Adact's no-code gamification technology into its Positionless Marketing platform, enabling brands to create interactive experiences like lotteries, quizzes, and prediction games—without complex technical implementation. This expansion brings gamification marketing to a wider range of industries, from iGaming and sports betting to financial services and beyond. By combining gamification with AI-driven personalization and customer analytics, Optimove aims to enhance engagement, retention, and conversion rates, with proven results showing up to an 80% increase in user interaction. As part of the transition, Optimove is establishing a development center in Tallinn, Estonia, where Adact's founder, Kalev Kärpuk, will lead its gamified solutions division. This ensures that Adact's expertise and vision continue shaping the future of gamification marketing on a global scale. For more information, visit: https://startupwiseguys.com/news/portfolio-exit-adacts-acquisition-by-optimove-signals-a-new-era-for-gamification/ Share this
Optimove Frequently Asked Questions (FAQ)
When was Optimove founded?
Optimove was founded in 2012.
Where is Optimove's headquarters?
Optimove's headquarters is located at Adgar 360 Tower, 2 Hashlosha Street, Tel Aviv.
What is Optimove's latest funding round?
Optimove's latest funding round is Growth Equity.
How much did Optimove raise?
Optimove raised a total of $95M.
Who are the investors of Optimove?
Investors of Optimove include Summit Partners, Israel Growth Partners, Star Farm Ventures and Plug and Play APAC.
Who are Optimove's competitors?
Competitors of Optimove include Act-On Software, Lytics, Insider, Blueshift, mediarithmics and 7 more.
What products does Optimove offer?
Optimove's products include Optimove and 4 more.
Who are Optimove's customers?
Customers of Optimove include Sweaty Betty, Staples, Papa John's Pizza and Grove Collaborative.
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Compare Optimove to Competitors
Iterable operates as a cross-channel marketing platform. It empowers growth marketers to create user engagement campaigns throughout the full lifecycle and across all channels. It supports marketers in segmenting users, building workflows, automating touchpoints, testing strategies at scale, and more. It was founded in 2013 and is based in San Francisco, California.
Cordial is a cross-channel marketing and customer engagement platform that automates communication for enterprise brands. The company offers services that include cross-channel messaging, customer data platform capabilities, and journey orchestration, which support marketing campaigns. Cordial serves the e-commerce and digital marketing sectors, providing tools for email, SMS, and mobile app marketing. It was founded in 2014 and is based in San Diego, California.
RedPoint Global provides customer data platforms (CDPs) within the marketing technology industry. The company offers solutions for data ingestion, quality, identity resolution, segmentation, and activation. RedPoint Global's CDPs integrate with different marketing technology stacks. It was founded in 2006 and is based in Wellesley, Massachusetts.
Insider specializes in providing enterprise marketers with a platform for individualized, cross-channel customer experiences. Its main offerings include a customer data platform that connects customer data across various channels, an AI intent engine to predict customer behavior, and tools to individualize customer experiences across multiple channels such as web, app, email, SMS, and messaging apps. Its solutions are designed to optimize customer acquisition, engagement, and retention for businesses in sectors such as retail, automotive, and travel. It was founded in 2012 and is based in Istanbul, Turkey.
Airship specializes in mobile app experience (MAX) management within the technology sector. The company offers a suite of services that enable brands to orchestrate customer journeys, personalize interactions, and leverage AI for analytics and optimization across various channels. Airship primarily serves sectors such as airlines, media, sports, finance, retail, and telecom. Airship was formerly known as Urban Airship. It was founded in 2009 and is based in Portland, Oregon.
mediarithmics is a Customer Data Platform (CDP) that focuses on marketing personalization and audience monetization. The company offers a SaaS solution that enables real-time segmentation, granular targeting, and omnichannel campaign deployment for various user levels, from beginners to tech-savvy professionals. mediarithmics primarily serves the retail and media sectors, providing tools for data-centric marketing, advertising operations, and data science teams. It was founded in 2013 and is based in Paris, France.
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