Founded Year

2021

Stage

Seed VC | Alive

Total Raised

$6M

Last Raised

$6M | 3 yrs ago

Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

-140 points in the past 30 days

About Novel

Novel is a company that focuses on customer retention in the ecommerce industry. It offers a modern retention platform that allows businesses to engage and reward their customers through Apple and Google wallet passes, push notifications, and loyalty programs. The company primarily serves the ecommerce industry. It was founded in 2021 and is based in New York, New York.

Headquarters Location

New York, New York, 10003,

United States

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ESPs containing Novel

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

EXECUTION STRENGTH ➡MARKET STRENGTH ➡LEADERHIGHFLIEROUTPERFORMERCHALLENGER
Financial Services / Payments Tech

The white-label digital wallets market refers to a range of customizable solutions that allow businesses to offer their customers a branded digital wallet. These wallets offer functionalities such as payment processing, fund transfers, and loyalty programs. Solutions typically include an API that allows businesses to integrate the digital wallet functionality into their existing applications or pl…

Novel named as Challenger among 12 other companies, including Ericsson, Fiserv, and Pismo.

Novel's Products & Differentiators

    NFT Creation

    Import an existing collection or easily make a new one using the Novel Generator.

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Research containing Novel

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Novel in 1 CB Insights research brief, most recently on Mar 14, 2023.

Expert Collections containing Novel

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Novel is included in 7 Expert Collections, including E-Commerce.

E

E-Commerce

11,224 items

Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).

B

Blockchain

13,511 items

Companies in this collection build, apply, and analyze blockchain and cryptocurrency technologies for business or consumer use cases. Categories include blockchain infrastructure and development, crypto & DeFi, Web3, NFTs, gaming, supply chain, enterprise blockchain, and more.

P

Payments

3,123 items

Companies in this collection provide technology that enables consumers and businesses to pay, collect, automate, and settle transfers of currency, both online and at the physical point-of-sale.

F

Fintech

9,449 items

Companies and startups in this collection provide technology to streamline, improve, and transform financial services, products, and operations for individuals and businesses.

L

Loyalty & Rewards Tech

178 items

D

Digital Content & Synthetic Media

1,771 items

The Digital Content collection includes companies that use technology to create, manage, and distribute digital content under all forms, including images, videos, audio, and text, among others.

Latest Novel News

Top Shopify Apps You Need in 2024: 5 Must-Have Tools for Your Store SEO Trends 2023: What You Need to Know to Stay Ahead in Sear...

Jun 14, 2024

Top Shopify Apps You Need in 2024: 5 Must-Have Tools for Your Store 2024 is here, and it’s bringing a wave of innovation to your Shopify store. Imagine unlocking a suite of tools so powerful they could redefine your business strategy, captivate your customers, and skyrocket your sales. The digital marketplace is more competitive than ever, and having the right apps can make all the difference in setting your store apart. Whether you’re looking to streamline operations, create a more engaging shopping experience, or boost your marketing efforts, the right apps can transform your approach and results. Get ready to discover the best Shopify apps of 2024, carefully selected to meet the evolving needs of modern e-commerce. These tools are designed to help you optimize every aspect of your store, from customer service and inventory management to SEO and social media integration. Let’s dive into the top picks that will elevate your Shopify store to new heights and ensure your business thrives in the coming year. Welcome to a new era of online retail success! 1. Charle Overview of Charle Charle is a leading Shopify agency based in London, specializing in designing, developing, and growing Shopify and Shopify Plus stores. They partner with ambitious brands worldwide, offering comprehensive e-commerce solutions with a focus on growth and innovation. Key Features Shopify Migrations: Seamless migration from other platforms to Shopify. Headless Commerce: Cutting-edge headless e-commerce solutions for enhanced performance. Support & Maintenance: Ongoing technical support and strategic growth services. Internationalization: Expanding e-commerce stores globally with localized strategies. Uniqueness Charle stands out for its award-winning design and development services, combining creativity with cutting-edge technology. They emphasize a people-first approach, ensuring outstanding communication and delivery within budget and on time. Why Consider Charle Partnering with Charle means leveraging their expertise to create a powerful, scalable, and engaging Shopify store. Their holistic approach covers everything from initial design to ongoing support, ensuring your store not only looks great but also performs exceptionally well in a competitive market. 2. Novel Overview of Novel Novel is a Shopify app that enables brands to integrate shoppable video content into their Shopify storefronts. It is designed to enhance customer engagement and drive sales by leveraging popular video content from platforms like TikTok and Instagram Reels. Key Features Customizable Design: Tailor video content to match your brand’s aesthetic. Analytics Dashboard: Track performance metrics and optimize video content. User-Friendly Setup: Quick and easy installation with minimal technical knowledge required. Cross-Platform Compatibility: Integrate content from various social media platforms. Uniqueness Novel stands out by transforming social media video content into direct sales tools, enhancing the shopping experience with dynamic, interactive media. This approach bridges the gap between social engagement and e-commerce, providing a unique way to showcase products and engage customers. Why Consider Novel Integrating Novel into your Shopify store can significantly boost engagement and conversion rates by making video content directly shoppable. This innovative approach not only attracts more visitors but also keeps them engaged longer, leading to higher sales and improved customer satisfaction. 3. WideBundle Overview of WideBundle WideBundle is a Shopify app designed to create and manage product bundles, helping merchants increase their Average Order Value (AOV) and drive sales. The app simplifies the bundling process and provides customizable options to match your store’s design. Key Features Customizable Offers: Tailor the look and structure of your bundles to fit your brand. Quantity Breaks: Implement tiered pricing to encourage bulk purchases. Seamless Integration: Quick setup and integration with Shopify. Multilingual Support: Customer support in seven languages. Uniqueness WideBundle’s intuitive interface and extensive customization options allow merchants to create visually appealing and effective product bundles without technical expertise. The app also offers quantity breaks to incentivize larger purchases. Why Consider WideBundle WideBundle enhances the customer experience by offering tailored bundles, driving higher sales and AOV. With easy setup and exceptional support, it’s an ideal choice for Shopify merchants looking to maximize profits and streamline their bundling strategy. 4. Recart Overview of Recart Recart is a leading SMS marketing platform designed to help Shopify merchants increase sales and engagement through personalized, automated SMS campaigns. It offers a comprehensive suite of tools to manage and optimize text message marketing efforts. Key Features Automated Campaigns: Set up abandoned cart reminders, welcome sequences, and browse recovery flows. Transparent Pricing: Clear cost visibility for budgeting and ROI tracking. List Growth Tools: Effective methods to capture more email and SMS subscribers. Fully Managed Service: Dedicated SMS experts to handle campaign setup, strategy, and optimization. Uniqueness Recart stands out for its AI-driven approach, which ensures highly personalized and effective SMS marketing. The platform’s commitment to transparency and comprehensive management services helps businesses maximize their SMS marketing ROI with minimal effort. Why Consider Recart Choosing Recart means leveraging cutting-edge technology and expert support to boost your SMS marketing effectiveness. Its advanced features and ease of use make it an ideal solution for Shopify merchants aiming to increase sales and enhance customer relationships through personalized communication. 5. Libautech Overview of Libautech Libautech is a Shopify app development company that offers a range of tools designed to enhance e-commerce stores. Their apps focus on increasing sales, improving user experience, and streamlining operations for Shopify and Shopify Plus merchants. Key Features Amazon Buy Button: Integrate Amazon buy buttons to boost cross-channel sales and improve organic rankings on Amazon. Smart Upsell Add-Ons: Increase average order value with strategic upsell options on product and cart pages. Sticky Add to Cart: Enhance user experience with a sticky add-to-cart bar that simplifies the checkout process. Announcement Bar: Promote sales and updates with customizable announcement bars. Currency Converter: Expand global reach by allowing customers to shop in their preferred currency. Uniqueness Libautech stands out for its focus on apps that directly boost sales and enhance user experience. Their tools are designed for easy integration and customization, allowing merchants to optimize their stores without extensive technical knowledge. Why Consider Libautech Using Libautech’s apps can significantly improve your Shopify store’s performance by increasing sales, enhancing customer engagement, and providing a seamless shopping experience. Their solutions are ideal for merchants looking to maximize revenue and streamline their online operations. Conclusion In the dynamic world of e-commerce, having the right tools can be the difference between success and mediocrity. Charle, Novel, WideBundle, Recart, and Libautech each bring unique strengths to Shopify merchants. From custom store development and shoppable video content to innovative product bundling, personalized SMS marketing, and seamless app integrations, these platforms offer powerful solutions to enhance your store. By leveraging these expert tools, you can boost sales, streamline operations, and create an engaging shopping experience that sets your brand apart in 2024 and beyond.

Novel Frequently Asked Questions (FAQ)

  • When was Novel founded?

    Novel was founded in 2021.

  • Where is Novel's headquarters?

    Novel's headquarters is located at New York.

  • What is Novel's latest funding round?

    Novel's latest funding round is Seed VC.

  • How much did Novel raise?

    Novel raised a total of $6M.

  • Who are the investors of Novel?

    Investors of Novel include Roth Martin, Sugar Capital, Vaynerfund, Ulu Ventures, Lerer Hippeau and 3 more.

  • Who are Novel's competitors?

    Competitors of Novel include Embargo and 6 more.

  • What products does Novel offer?

    Novel's products include NFT Creation and 2 more.

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Compare Novel to Competitors

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LoyaltyLion

LoyaltyLion is a customer loyalty platform that provides loyalty program software for the eCommerce industry. The company offers tools for managing loyalty programs and provides integration with platforms such as Shopify to facilitate reward systems and loyalty analytics. LoyaltyLion was formerly known as Streetvite. It was founded in 2012 and is based in London, United Kingdom.

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Hashtag Loyalty

Hashtag Loyalty specializes in customer engagement for the hospitality and retail sectors. The company offers a suite of tools designed to enhance customer loyalty, gather feedback, and facilitate targeted marketing campaigns. Hashtag Loyalty's solutions cater primarily to businesses looking to improve customer retention and increase revenue through data-driven engagement strategies. It was founded in 2015 and is based in Mumbai, India.

A
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Smile.io

Smile.io provides loyalty programs within the e-commerce industry. It offers a platform for businesses to create and manage customer loyalty programs that reward purchases, customers, and referrals. The company serves the e-commerce sector and offers integrations with various marketing tools and analytics to measure loyalty initiatives. It was founded in 2012 and is based in Waterloo, Canada.

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Oneshop

Oneshop offers a client engagement platform providing tools for retail stores. The company offers a suite of tools including marketing automation, loyalty programs, social commerce, digital selling, and clienteling. Oneshop primarily serves the retail industry, providing solutions that integrate with point-of-sale and eCommerce systems. It was founded in 2019 and is based in New Paltz, New York.

Annex Cloud Logo
Annex Cloud

Annex Cloud provides enterprise loyalty solutions within the customer experience and technology sectors. Its main offerings include a platform for customer engagement, retention, and advocacy, utilizing zero- and first-party data to create personalized experiences. The company serves sectors that require loyalty programs, such as retail and e-commerce. It was founded in 2011 and is based in Allen, Texas.

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