Founded Year

2011

Stage

Secondary Market | Alive

Total Raised

$567.3M

Revenue

$0000 

Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

-4 points in the past 30 days

About Motive

Motive specializes in fleet management and driver safety technology within the transportation and logistics sector. The company offers products that provide visibility into vehicle location, usage, and health, as well as driver safety and accident prevention. Motive was formerly known as KeepTruckin. It was founded in 2011 and is based in San Francisco, California.

Headquarters Location

55 Hawthorne Street Suite 400

San Francisco, California, 94105,

United States

855-434-3564

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ESPs containing Motive

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

EXECUTION STRENGTH ➡MARKET STRENGTH ➡LEADERHIGHFLIEROUTPERFORMERCHALLENGER
Enterprise Tech / Supply Chain & Procurement

The fleet management & telematics software market provides software solutions for managing and optimizing ground fleet operations, including vehicle tracking, fuel management, maintenance scheduling, and driver performance monitoring. Fleet and logistics managers can leverage these solutions alongside IoT technology, AI, and cloud computing. Companies investing in these solutions can benefit from …

Motive named as Leader among 15 other companies, including Trimble, Samsara, and Descartes.

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Expert Collections containing Motive

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Motive is included in 5 Expert Collections, including Auto Tech.

A

Auto Tech

2,609 items

Companies working on automotive technology, which includes vehicle connectivity, autonomous driving technology, and electric vehicle technology. This includes EV manufacturers, autonomous driving developers, and companies supporting the rise of the software-defined vehicles.

S

Supply Chain & Logistics Tech

5,147 items

Companies offering technology-driven solutions that serve the supply chain & logistics space (e.g. shipping, inventory mgmt, last mile, trucking).

U

Unicorns- Billion Dollar Startups

1,270 items

S

Smart Cities

2,139 items

T

Tech IPO Pipeline

825 items

Motive Patents

Motive has filed 1 patent.

patents chart

Application Date

Grant Date

Title

Related Topics

Status

8/9/2019

4/14/2020

Wireless networking, Database management systems, Global Positioning System, Data management, Distributed computing architecture

Grant

Application Date

8/9/2019

Grant Date

4/14/2020

Title

Related Topics

Wireless networking, Database management systems, Global Positioning System, Data management, Distributed computing architecture

Status

Grant

Latest Motive News

Evolving Beyond Reactive Maintenance Models to Predictive Success

Mar 24, 2025

Evolving Beyond Reactive Maintenance Models to Predictive Success The Future of Fleet Maintenance is the Shift From From Reactive to Predictive Monday, March 24, 2025 Typical keywords you can use in the search bar that are associated with this series.Joplin, Joplin 44, Joplin 44 Petro, Joplin 44 repair shop Joplin 44 Petro, Joplin Missouri, Maintenance, Petro, Petro Service Center, Petro Truck Stop, repair, Service Center, Smart Truck Gallery 15, Smart Truck Stop, Truck Stop, truck stops, Trucking Fleet maintenance has long been an area where outdated practices collide with modern technology, creating a divide between those who embrace data-driven efficiency and those who remain stuck in the reactive, break-fix, put-out-fires mentality. While the Federal Motor Carrier Safety Administration requires preventive maintenance programs, compliance doesn’t always mean a fleet operates safely or cost-effectively. The real difference is how fleets approach maintenance, whether reactive, preventive or predictive. Many carriers still cling to legacy maintenance programs and don’t want to evolve from traditional, old-school methods. That resistance to change from executives unfamiliar with practical fleet operations or managers hesitant to shift from what they know creates inefficiencies that cost time, money and, in worst cases, lives. The industry is moving toward condition-based, predictive maintenance, leveraging real-time data to forecast failures before they happen, keeping vehicles on the road while reducing unexpected downtime. For fleets that have yet to make the switch, the question isn’t whether they should adopt predictive maintenance but how much it will cost them if they don’t. Reactive vs. Preventive vs. Predictive Maintenance A reactive maintenance mentality is what most struggling fleets fall into. They address maintenance issues only when a failure occurs. Imagine if airlines did this. In midflight, an engine blows, and it needs a top-end rebuild. No problem. While it sounds insane in that scenario, it sounds logical on the far more dangerous highways. While this method keeps the wheels turning in the short term, a financial and operational disaster is waiting to happen. Operating with a “run-it-until-it-breaks” mentality leads to: Increased repair costs due to emergency breakdowns. Expensive tows. Extended vehicle downtime, disrupting operations and revenue. Higher violation rates, pushing CSA scores into unsafe territory. Risk of regulatory intervention, penalties and potential shutdowns. Damaged public perception, as shippers, brokers and even passengers avoid fleets with poor maintenance records. Compare this with preventive maintenance, a structured program based on scheduled service intervals. This is a far better alternative to reactive models, but it still has limitations. Preventive maintenance doesn’t account for real-time vehicle conditions, meaning some components may fail prematurely while others are serviced too early, leading to unnecessary costs. Today, predictive maintenance is the gold standard. It leverages data analytics, telematics and real-time monitoring to anticipate when a component will fail before it actually does. This allows fleets to proactively schedule repairs, minimize unplanned downtime and drastically reduce operating costs. Predictive Maintenance Is the Future of Fleet Efficiency Back to the airline model: No airline operates with a reactive mindset regarding engine maintenance. No one waits until a turbine fails midflight before addressing an issue. Instead, airlines use advanced diagnostics, checklists and data analytics to track component health in real time, ensuring safety and efficiency. Trucking fleets can and should be doing the same. Predictive maintenance, also known as condition-based maintenance (CBM), is driven by real-time data from onboard diagnostics, telematics and historical analytics. Instead of relying solely on human observations or preset schedules, predictive systems monitor critical components in real time and trigger alerts when performance data indicates an imminent failure. Some key benefits of predictive maintenance include: Drastically reduced downtime – Fleets can schedule repairs before breakdowns occur, keeping trucks on the road longer. Lower repair costs – Catching failures early means avoiding catastrophic damage that leads to costly repairs. Better regulatory compliance – Proactive maintenance ensures fewer FMCSA violations and better CSA scores. Improved driver safety – A well-maintained truck is less likely to cause an accident, protecting lives and reducing liability. Extended vehicle lifespan – Trucks that receive timely, condition-based maintenance last longer and perform better. Technology Is Changing Fleet Maintenance Technology has completely transformed how fleets manage vehicle health. Gone are the days of relying solely on paper-based inspections and scheduled maintenance logs. Modern fleets are using telematics, AI-driven diagnostics and automated reporting to create maintenance programs that are smarter, more efficient and far more cost-effective. Systems like Motive’s telematics and fleet management platform offer full-time vehicle diagnostics, integrating driver inspection data through electronic Driver vehicle inspection reports (DVIRs) with real-time engine health monitoring. Even Motive partners like Fleetio have huge benefits that complement each other. Instead of waiting for a truck to show signs of mechanical failure, fleets using systems like Motive can: Track key vehicle components and detect warning signs before a failure occurs. Automate maintenance scheduling based on actual vehicle conditions rather than generic service intervals. Reduce manual inspection burdens through automated fault detection and reporting. Provide fleet managers with real-time insights into vehicle performance and maintenance needs. By combining driver-reported DVIR data with real-time diagnostic insights, fleets can create a closed-loop maintenance system in which issues are identified, documented and addressed before they lead to compliance violations or unexpected downtime. The Business Case for Predictive Maintenance For fleets still hesitant to transition from preventive to predictive maintenance, consider these key financial and operational advantages: Reduced Cost of Repairs – Predictive maintenance lowers the cost per repair by identifying issues early before they become catastrophic failures requiring expensive overhauls. Lower Violation Risk and CSA Scores – FMCSA violations for maintenance issues aren’t just fines – they’re public records and can directly impact your ability to secure contracts. Keeping maintenance violations low helps protect your reputation and revenue stream. Increased Equipment Uptime – Every day a truck is down, it loses money. Predictive maintenance allows fleets to plan repairs rather than react strategically to breakdowns, keeping more vehicles road-ready. Better Budget Forecasting – Predictive analytics help fleets anticipate maintenance costs, leading to better budgeting and fewer surprise expenses. Improved Driver Satisfaction and Retention – No driver wants to sit on the side of the road waiting for a tow. A truck that’s in top condition keeps drivers moving, reducing frustration and improving driver retention. Building a Predictive Maintenance Program: Key Metrics to Track To assess and optimize your fleet’s maintenance strategy, start tracking these key performance indicators (KPIs): Mean time to repair: How long does fixing a vehicle after it’s out of service take? Planned maintenance percentage: What percentage of maintenance is scheduled versus unplanned? Mean time between failures: How often do unexpected breakdowns occur? Preventative maintenance compliance rate: Are scheduled services being completed on time? Overall equipment effectiveness: How efficiently is your fleet running in terms of availability, performance and quality? With today’s data-driven tools, fleets can track these metrics in real time, enabling them to make smarter, cost-saving decisions about their maintenance programs. Adapt or Fall Behind The trucking industry is evolving, and fleets relying on outdated, reactive maintenance models will pay the price in downtime, violations and lost revenue. The future belongs to data-driven, predictive maintenance programs that use technology to anticipate failures, improve safety and increase profitability. The good news is that transitioning to predictive maintenance isn’t just for massive fleets with deep pockets. Solutions like Motive and Fleetio offer scalable, affordable telematics and diagnostic tools for fleets of all sizes. The question is whether fleets can afford not to transition to predictive maintenance in an industry financially fleeced by variable costs outside its control. In today’s compliance-driven, cost-conscious industry, staying in the “Stone Age” of fleet maintenance is unsustainable.

Motive Frequently Asked Questions (FAQ)

  • When was Motive founded?

    Motive was founded in 2011.

  • Where is Motive's headquarters?

    Motive's headquarters is located at 55 Hawthorne Street, San Francisco.

  • What is Motive's latest funding round?

    Motive's latest funding round is Secondary Market.

  • How much did Motive raise?

    Motive raised a total of $567.3M.

  • Who are the investors of Motive?

    Investors of Motive include BBQ Capital, Kleiner Perkins, Insight Partners, Google Ventures, Index Ventures and 9 more.

  • Who are Motive's competitors?

    Competitors of Motive include Preteckt, netradyne, Boon, AtoB, SafeTruck and 7 more.

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Compare Motive to Competitors

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LocoNav

LocoNav specializes in artificial intelligence-powered and Internet of Things-enabled fleet operations management, offering solutions across various industries. The company provides a suite of SaaS products that enable fleet owners and operators to track, monitor, control, and manage their vehicles and assets efficiently. LocoNav's offerings include fleet management with Global Positioning System(GPS) tracking, video telematics for risk prevention, fuel monitoring solutions for usage analytics and theft detection, electric vehicle management systems for battery health monitoring, and remote locking mechanisms with built-in tracking and geofencing capabilities. LocoNav was formerly known as BabaTrucks. It was founded in 2016 and is based in Wilmington, Delaware.

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FleetUp

FleetUp specializes in fleet management solutions within the telematics and asset tracking sectors. The company offers a suite of services, including real-time vehicle and asset tracking, equipment management, and compliance solutions, all designed to enhance operational efficiency and safety. FleetUp's products cater to a diverse range of industries such as trucking and logistics, construction, and field services. It was founded in 2013 and is based in San Jose, California.

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GreenRoad

GreenRoad deals with fleet driver behavior management and safety technology. The company offers solutions that provide real-time coaching and predictive artificial intelligence (AI), aiming to improve fleet safety, efficiency, and sustainability. GreenRoad's products are designed to reduce accidents, optimize fuel consumption, lower emissions, and decrease operational costs while also increasing the battery range of electric vehicles. The technology is adaptable across various vehicle types and can be deployed globally. It was founded in 2004 and is based in Cedar Park, Texas.

Decisiv Logo
Decisiv

Decisiv provides an asset service management ecosystem for the commercial vehicle industry. The company offers a service relationship management (SRM) platform that manages the service event process for commercial vehicles, allowing communication and collaboration among dealers, service providers, manufacturers, and fleet and asset managers. The SRM platform integrates diagnostic, telematics, and asset information at the point of service. It was founded in 2001 and is based in Glen Allen, Virginia.

netradyne Logo
netradyne

netradyne specializes in AI fleet safety technology within the transportation and logistics industry. The company offers a comprehensive suite of products designed to enhance driver safety, ensure compliance, and improve overall fleet management through real-time analytics and coaching tools. It was founded in 2015 and is based in San Diego, California.

Teletrac Navman Logo
Teletrac Navman

Teletrac Navman is a company that provides connected mobility solutions within the fleet management and telematics industry. They provide cloud-based software and tools that aim to enhance vehicle and equipment operations. Their main products include fleet management software, GPS vehicle tracking, and video telematics systems, along with driver scorecards, electronic logging devices, and maintenance scheduling. It was founded in 1988 and is based in Garden Grove, California.

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