Founded Year

2014

Stage

Series E | Alive

Total Raised

$266.4M

Last Raised

$80M | 4 yrs ago

Revenue

$0000 

Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

-60 points in the past 30 days

About Glossier

Glossier operates in the personal care industry. The company offers skincare products and makeup items. Glossier's product line includes body care, fragrance options, and curated beauty sets. It was founded in 2014 and is based in New York, New York.

Headquarters Location

233 Spring Street East 10th Floor

New York, New York, 10013,

United States

212-256-0781

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Research containing Glossier

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Glossier in 2 CB Insights research briefs, most recently on Apr 26, 2023.

Expert Collections containing Glossier

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Glossier is included in 6 Expert Collections, including Direct-To-Consumer Brands (Non-Food).

D

Direct-To-Consumer Brands (Non-Food)

1,192 items

Startups selling their own branded products directly to consumers through owned e-commerce channels, rather than relying on department stores or big online marketplaces.

E

E-Commerce

11,224 items

Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).

B

Beauty & Personal Care

2,255 items

Startups in the beauty & personal care space, including cosmetics brands, shaving startups, on-demand beauty services, salon management platforms, and more.

U

Unicorns- Billion Dollar Startups

1,270 items

T

Tech IPO Pipeline

568 items

F

Future Unicorns 2019

50 items

Latest Glossier News

Glossier launches collectible beauty passport to boost loyalty and store footfall

Mar 19, 2025

Pure Beauty By Amanda May | Published: 19-Mar-2025 You need to be a subscriber to read this article. Glossier has launched a new beauty passport initiative to make visiting its stores even more memorable – building loyalty through experience, not just product. The Glossier Passport Book encourages consumers to visit different brand stores across the UK and US and collect exclusive stickers from each to document their Glossier travels with. Shoppers can further personalise their book with a polaroid photo of themselves, taken in-store by a Glossier ‘Editor’. The make-up and skin care brand’s new scheme mimics the way a traveller collects stamps from different places around the world they have visited in an official passport. “Just landed: the Glossier Passport Book ✈️ Perfect for collecting Glossier stickers and memorabilia, especially as you visit all of the different Glossier stores in the US and UK,” Glossier posted on Instagram. “Now available for purchase at all stores – make sure to tag us as you personalise your own Passport Books.” “Merch and collectibles seem to be resonating with consumers, and this is a clever way of combining loyalty – think a modern beauty version of a coffee shop stamp card – with incentivising consumers to both visit stores and post about it on social media,” Fiona Glen, Director of Projects at beauty branding consultancy The Red Tree, told Cosmetics Business. “We know the Glossier consumer is active on social media and having them speak about the brand is a form of ‘owned media’, with trust and authenticity levels Not yet a Subscriber? This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Glossier Frequently Asked Questions (FAQ)

  • When was Glossier founded?

    Glossier was founded in 2014.

  • Where is Glossier's headquarters?

    Glossier's headquarters is located at 233 Spring Street, New York.

  • What is Glossier's latest funding round?

    Glossier's latest funding round is Series E.

  • How much did Glossier raise?

    Glossier raised a total of $266.4M.

  • Who are the investors of Glossier?

    Investors of Glossier include Forerunner Ventures, Institutional Venture Partners, Thrive Capital, Index Ventures, Sequoia Capital and 16 more.

  • Who are Glossier's competitors?

    Competitors of Glossier include Huda Beauty, Charlotte Tilbury, Deciem, BeautyCounter, Ellis Brooklyn and 7 more.

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