Aug 22, 2023

August 22, 2023 A survey result showed that cross-users who use both Meta’s new social network service (SNS) ‘Thread’ and its rival app ‘X (formerly Twitter)’ use X more and more often. According to the Thread app analysis report released on the 22nd by IGA Works, a big data platform company, through its data analysis solution Mobile Index’s unique algorithm, the cross users of the two apps, Thread and X, were about 300,000, and Thread app users 40% of them used X together. As a result of cross-user app usage comparison, the average number of days and average usage time per person were 20.06 days and 13.51 hours, respectively, using X more frequently. In addition, it was investigated that X was used longer and more frequently than threads. The average number of days of thread use per month per person and average monthly use time are 6.85 days and 0.64 hours. On the other hand, X was longer than Thread at 19.29 days and 13.55 hours. In addition, the repeat visit rate of thread app new installers decreased each week. Both Thread and X have the highest percentage of users in their 20s. Thread, known as a ‘Twitter competitor’, raised expectations for box office success with an explosive increase in subscribers right after its launch, but its growth has recently slowed. Both the number of daily users (DAU) and the number of new installs continued to decline one week after launch. As of July, Thread’s social media/community ranking in the industry ranked 14th with about 730,000 MAU and 20th with about 470,000 hours of monthly use. In the industry, there is a prospect that Thread will step on the train of the audio SNS ‘Clubhouse’, which suddenly disappeared after gaining popularity in the early days of its release. On the other hand, the MAU of X has been steadily increasing over the past three years. As of January to July this year, app traffic also recorded the highest rank among all SNS and community apps. From January to July, the average monthly users of X were 4.57 million, the number of new installations was 2.44 million, the total usage time was 417.71 million hours, the average usage time per person was 13 hours, and the average number of days per person was 18.9 days. analyzed Meanwhile, a total of 739,933 users were introduced to Thread from competing apps. The daily use rate compared to installed users showed a continuous decreasing trend. [서울=뉴시스] angry imagesangry *The article has been translated based on the content of 동아닷컴 : 동아일보 전체 뉴스 by www.donga.com . If there is any problem regarding the content, copyright, please leave a report below the article. We will try to process as quickly as possible to protect the rights of the author. Thank you very much! *We just want readers to access information more quickly and easily with other multilingual content, instead of information only available in a certain language. *We always respect the copyright of the content of the author and always include the original link of the source article.If the author disagrees, just leave the report below the article, the article will be edited or deleted at the request of the author. Thanks very much! Best regards! Report Content