Mar 28, 2025

News provided by Share this article Share toX NEW YORK, March 28, 2025 /PRNewswire/ -- Forter , the Trust Platform for digital commerce, announced the appointments of Jim Lejeal as chief financial officer and Cyndy Lobb as chief product officer. The executives join Forter's experienced leadership team to accelerate revenue growth, strengthen the company's market leadership and drive product innovation. "Jim and Cyndy are incredible additions to our executive team, bringing decades of experience helping scale high-growth, product-led companies," said Michael Retiblat, CEO and co-founder, Forter. "2024 was another breakout year for Forter and we're looking forward to building on our strong momentum with Jim and Cyndy now on board." Lejeal is an accomplished four-time public company CFO with over 20 years of experience leading hyper-growth companies through two successful IPOs, secondary offerings, acquisitions and international expansion. Prior to Forter, he served in numerous finance leadership roles, including those at Absolute Software, Rally Software and Splunk. "Forter has a front row seat to what's next in digital commerce because they're working with the world's biggest merchants to define it," said Lejeal. "The company's market leadership, product innovation and growing global customer base make it an undeniable force. I'm excited to help lead Forter through its next stage of growth." Lobb brings an exceptional track record of scaling product strategies for some of the world's leading payments and technology companies. She spent the last eight years establishing Square's platform product discipline and subsequently leading its Commerce Platform to significant team growth and substantial revenue gains. Most recently, Lobb served as Head of Trust Platform for Square, ensuring customer confidence in all core commerce products. Prior to Square, she honed her product and engineering skills at Google and other established technology companies. "I'm captivated by the mission, products and people of Forter. The company's platform empowers businesses to innovate and delight customers, while seamlessly handling the critical tasks of fraud, risk and abuse behind the scenes," said Lobb. "My passion for customer centricity and product-led innovation aligns perfectly with Forter's business. I'm incredibly excited to join this exceptional team and contribute to their continued growth and success." For more information about Forter, visit: https://www.forter.com . About Forter Forter is the Trust Platform for digital commerce. We make accurate, instant assessments of trustworthiness across every step of the buying journey. Our ability to isolate fraud and protect consumers is why Adobe, ASOS, eBay, Instacart, Priceline, Nordstrom, and many more leaders across industries have trusted us to process more than $2 trillion in transactions. Our deep understanding of identity and use of automation helps businesses prevent fraud, maximize revenue and deliver superior experiences for their consumers. Media Contact: