Founded Year

2017

Stage

Corporate Minority | Alive

Total Raised

$1.692B

Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

-13 points in the past 30 days

About Faire

Faire is a wholesale marketplace that connects brands and retailers in the retail industry. The company provides a platform for retailers to discover and purchase wholesale merchandise. Faire was formerly known as Indigo Fair. It was founded in 2017 and is based in San Francisco, California.

Headquarters Location

100 Potrero Avenue

San Francisco, California, 94103,

United States

415-213-4762

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ESPs containing Faire

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

EXECUTION STRENGTH ➡MARKET STRENGTH ➡LEADERHIGHFLIEROUTPERFORMERCHALLENGER
Consumer & Retail / E-Commerce

The wholesale platforms market offers digital solutions for brands and retailers to manage the wholesale buying and selling process online, increasing efficiency and supporting business growth. These platforms provide real-time data insights, allowing for optimized performance and the ability to view linesheets, build assortments, place and manage orders, process payments, and more. With the chall…

Faire named as Leader among 15 other companies, including Amazon, Alibaba, and eBay.

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Research containing Faire

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Faire in 1 CB Insights research brief, most recently on Nov 17, 2023.

Expert Collections containing Faire

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Faire is included in 8 Expert Collections, including Store tech (In-store retail tech).

S

Store tech (In-store retail tech)

2,077 items

Companies that make tech solutions to enable brick-and-mortar retail store operations.

U

Unicorns- Billion Dollar Startups

1,270 items

T

Tech IPO Pipeline

825 items

F

Future Unicorns 2019

50 items

A

AI 100

100 items

The winners of the 4th annual CB Insights AI 100.

R

Retail Tech 100

200 items

The most promising B2B tech startups transforming the retail industry.

Latest Faire News

Wholesale Marketplace Faire Takes 20K SF at 26 West 17th Street

Mar 27, 2025

Wholesale marketplace Faire is opening an office in the Flatiron District. Faire, which helps retailers find and buy merchandise for their stores, has signed a lease for 20,000 square feet on the ninth and 12th floors of Winter Properties ’ 26 West 17th Street, according to landlord broker CBRE (CBRE) . “[The tenant] sought turnkey space solutions emphasizing modern design and high-end materials and finishes,” CBRE’s David Stockel, who brokered the deal for the landlord along with Taylor Walker, said in a statement. “26 West 17th Street met the needs of the tenants with its offering, which successfully brought occupancy in the building to 100 percent.” The length of the lease and asking rent were unclear, but a report from Colliers found office rents in Midtown South averaged $78.03 per square foot in February. CBRE’s Conor Krup, Jeff Fischer and Sacha Zarba represented the tenant in the deal. Spokespeople for Faire and Winter did not immediately respond to requests for comment. The deal seems to represent a relocation for Faire, which opened an office in Greenwich Village in 2022 for its nearly 50 employees, according to a press release . Faire, which also has offices in London, San Francisco and Toronto, isn’t the only new tenant at Winter’s 12-story midblock building between Fifth Avenue and Avenue of the Americas. Mercury Technologies , a fintech firm working with startup companies, signed a lease for 10,000 square feet on the 10th floor of the building, while Scale Microgrids , which provides financing options for microgrid customers and other energy projects, took 10,000 square feet on the 11th floor, according to CBRE. CBRE’s Stockel and Walker represented Scale, while it was unclear who brokered the deal for Mercury. The CBRE brokers also represented the landlord in both deals. Isabelle Durso can be reached at idurso@commercialobserver.com . Keywords:

Faire Frequently Asked Questions (FAQ)

  • When was Faire founded?

    Faire was founded in 2017.

  • Where is Faire's headquarters?

    Faire's headquarters is located at 100 Potrero Avenue, San Francisco.

  • What is Faire's latest funding round?

    Faire's latest funding round is Corporate Minority.

  • How much did Faire raise?

    Faire raised a total of $1.692B.

  • Who are the investors of Faire?

    Investors of Faire include Shopify, Sequoia Capital, Y Combinator, Forerunner Ventures, Khosla Ventures and 12 more.

  • Who are Faire's competitors?

    Competitors of Faire include Ankorstore, Candid Wholesale, Abound, Andisor, JOOR and 7 more.

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Compare Faire to Competitors

Ankorstore Logo
Ankorstore

Ankorstore operates as a wholesale marketplace in the retail and electronic commerce sectors. The company provides a platform for brands and retailers to connect, offering products including home and kitchen items, food and drinks, beauty and wellness products, fashion and accessories, and stationery and hobbies. It serves retailers and brands looking to expand their product offerings. The company was founded in 2019 and is based in Paris, France.

JOOR Logo
JOOR

JOOR is a business-to-business wholesale platform that facilitates transactions between fashion brands and retailers. The company offers tools including order management, virtual showrooms, digital line sheets, and an embedded payment system to support the wholesale process. JOOR primarily serves the fashion and lifestyle sectors, connecting brands with retail buyers. It was founded in 2010 and is based in New York, New York.

Mable Logo
Mable

Mable develops a mobile and web-based business-to-business (B2B) wholesale platform that enables retailers to find and buy quality products from suppliers and wholesalers of all sizes. It was formerly known as Foundry Market. The company was founded in 2019 and is based in Boston, Massachusetts.

Storenvy Logo
Storenvy

Storenvy is a marketplace that allows independent brands to sell their products. The company provides a platform for users to launch custom storefronts and sell various consumer goods, including clothing, accessories, art, and home decor. Storenvy serves the ecommerce industry, enabling purchases from emerging brands and creators of authentic goods. It is based in Chico, California.

TradeSquare Logo
TradeSquare

TradeSquare is a company that operates in the ecommerce industry, focusing on bridging the gap between local wholesalers and retailers. The company offers a wide range of products including homewares, toys, pet supplies, health and beauty products, fashion items, electronics, and more, all available for purchase at wholesale prices. TradeSquare primarily serves the retail industry, providing a platform for small and medium enterprises to access products from large vendors. It was founded in 2020 and is based in Sydney, New South Wales.

Orderchamp Logo
Orderchamp

Orderchamp offers an online marketplace. It provides a place for retailers to buy products directly from wholesalers. The company was founded in 2019 and is based in Amsterdam, Netherlands.

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