
commercetools
Founded Year
2006Stage
Series C | AliveTotal Raised
$302MValuation
$0000Last Raised
$140M | 4 yrs agoAbout commercetools
commercetools specializes in composable commerce and provides enterprise-grade commerce solutions. The company offers a cloud-native platform that enables businesses to create scalable and customizable digital commerce experiences. commercetools primarily serves sectors such as retail, fashion, food and grocery, telecom, automotive, and healthcare. It was founded in 2006 and is based in Munich, Germany. commercetools operates as a subsidiary of REWE Group.
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ESPs containing commercetools
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
End-to-end e-commerce solutions providers provide all of the tools to create an e-commerce website, from the back end (data, site architecture, content management, order management) to the front end (search, display pages, payments and checkout). These companies offer varying options for infrastructure (e.g., headless) and design. Some also integrate with physical store operations to create omnich…
commercetools named as Outperformer among 14 other companies, including Shopify, BigCommerce, and Wix.
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Research containing commercetools
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned commercetools in 1 CB Insights research brief, most recently on Dec 1, 2022.
Expert Collections containing commercetools
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
commercetools is included in 5 Expert Collections, including E-Commerce.
E-Commerce
11,224 items
Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).
Unicorns- Billion Dollar Startups
1,270 items
Conference Exhibitors
5,302 items
Retail Tech 100
200 items
The most promising B2B tech startups transforming the retail industry.
NRF Big Show 2025: Exhibitors
959 items
commercetools Patents
commercetools has filed 1 patent.

Application Date | Grant Date | Title | Related Topics | Status |
---|---|---|---|---|
6/12/2018 | 8/18/2020 | Application programming interfaces, Software architecture, Information technology management, Web frameworks, Data management | Grant |
Application Date | 6/12/2018 |
---|---|
Grant Date | 8/18/2020 |
Title | |
Related Topics | Application programming interfaces, Software architecture, Information technology management, Web frameworks, Data management |
Status | Grant |
Latest commercetools News
Mar 26, 2025
Main features of Payment Hub The commercetools Payment Hub offers enterprises increased flexibility in managing payment options. Businesses using the platform can directly integrate with multiple PSPs, ensuring they are not locked into a single provider’s terms. The platform also supports international expansion by facilitating cross-border transactions in multiple currencies and diverse payment methods. Additionally, it is designed to improve the checkout experience by providing scalable and efficient payment solutions that reduce disruptions and improve conversion rates. A representative from commercetools stated that the Payment Hub allows enterprises to form partnerships with payment providers on their own terms, without hidden fees or rigid vendor agreements. The representative also highlighted that commercetools does not build its business model around payment fees but instead focuses on optimising commerce software and simplifying payment operations. Stripe representatives noted that commercetools’ integration will allow businesses to implement advanced payment solutions faster than before, helping companies create robust payment experiences without extensive development time. To support enterprise adoption, commercetools Payment Hub includes connectors that accelerate integration, ensuring enterprise-level security and a managed runtime environment. Businesses can manage and switch between global PSPs with ease, with further integrations planned for the future. As more commerce platforms shift towards revenue models that rely heavily on payment fees, commercetools maintains that its approach prioritises transparency and customer control over transactions. Free Headlines in your E-mail Every day we send out a free e-mail with the most important headlines of the last 24 hours.
commercetools Frequently Asked Questions (FAQ)
When was commercetools founded?
commercetools was founded in 2006.
Where is commercetools's headquarters?
commercetools's headquarters is located at Adams-Lehmann-Strasse 44, Munich.
What is commercetools's latest funding round?
commercetools's latest funding round is Series C.
How much did commercetools raise?
commercetools raised a total of $302M.
Who are the investors of commercetools?
Investors of commercetools include REWE Group, Insight Partners, Accel, BayBG, High-Tech Grunderfonds and 4 more.
Who are commercetools's competitors?
Competitors of commercetools include RETISIO, Krepling, Rierino, Chord, Brink Commerce and 7 more.
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Compare commercetools to Competitors

Spryker focuses on providing composable commerce solutions in the B2B, B2C, and marketplace sectors. The company offers a modular and customizable commerce stack with cloud capabilities that scale with businesses, providing solutions for enterprise marketplaces, B2B and B2C commerce, unified commerce, and IoT commerce. Primarily, Spryker sells to sectors such as the automotive industry, industrial goods, consumer packaged goods, and wholesale. It was founded in 2014 and is based in Berlin, Germany.
Sylius is an Open Source Headless eCommerce Platform that provides solutions for mid-market and enterprise brands. The platform allows for the creation of B2C and B2B eCommerce experiences, focusing on agility, scalability, and integration with existing systems. Sylius serves sectors that require eCommerce solutions, such as the fashion and home and garden industries. It was founded in 2017 and is based in Lodz, Poland.

Shopware is an ecommerce platform for B2C and B2B markets. The company provides a headless, API-first, and open-source architecture that allows for customizable and scalable ecommerce experiences. Shopware's platform is aimed at facilitating customer engagement and improving business operations through automation and content management systems. It was founded in 2000 and is based in Schoppingen, Germany.

Kibo focuses on providing digital commerce solutions. The company offers a range of services including order management, electronic commerce, and subscription services, for every business operation. It primarily serves sectors such as retail, manufacturing, and distribution. It was founded in 2015 and is based in Dallas, Texas.

Elastic Path focuses on e-commerce specifically in the domain of providing shopping experiences. The company offers business tools and APIs to help commerce leaders create personalized catalogs, dynamic bundles, and flexible promotions to enhance revenue and preserve margin. Elastic Path primarily serves the e-commerce industry. It was founded in 2000 and is based in Vancouver, Canada.

Akinon is a global software development company specializing in cloud-native, headless digital commerce platforms. The company offers a comprehensive suite of solutions that enable B2B and B2C businesses to create unique shopping experiences, manage orders, and operate across multiple channels seamlessly. It was founded in 2016 and is based in Istanbul, Turkey.
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