Founded Year

2015

Stage

Series C - II | Alive

Total Raised

$208.92M

Valuation

$0000 

Last Raised

$52M | 3 yrs ago

Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

+21 points in the past 30 days

About Alloy

Alloy focuses on identity and fraud prevention within the financial services sector. It offers a platform that automates and manages decisions for onboarding, ongoing fraud and anti-money laundering (AML) monitoring, and credit underwriting. Alloy primarily serves banks, credit unions, and financial technologies. It was founded in 2015 and is based in New York, New York.

Headquarters Location

41 East 11th Street 2nd Floor

New York, New York, 10003,

United States

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ESPs containing Alloy

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

EXECUTION STRENGTH ➡MARKET STRENGTH ➡LEADERHIGHFLIEROUTPERFORMERCHALLENGER
Enterprise Tech / Cybersecurity

The payments fraud detection & prevention market offers a range of technologies helping businesses detect and block anomalous payment activity. Vendors in this market cater to many different industries, from financial services to e-commerce. These solutions cover a range of different types of financial fraud like chargebacks, ACH, wire, and credit card fraud. Most providers leverage advanced techn…

Alloy named as Challenger among 15 other companies, including Oracle, Mastercard, and Fiserv.

Alloy's Products & Differentiators

    Licensing fees

    Licensing fees for products or use cases purchased

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Research containing Alloy

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Alloy in 5 CB Insights research briefs, most recently on Mar 14, 2024.

Expert Collections containing Alloy

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Alloy is included in 7 Expert Collections, including Unicorns- Billion Dollar Startups.

U

Unicorns- Billion Dollar Startups

1,270 items

R

Regtech

1,921 items

Technology that addresses regulatory challenges and facilitates the delivery of compliance requirements. Regulatory technology helps companies and regulators address challenges ranging from compliance (e.g. AML/KYC) automation and improved risk management.

D

Digital Lending

2,571 items

This collection contains companies that provide alternative means for obtaining a loan for personal or business use and companies that provide software to lenders for the application, underwriting, funding or loan collection process.

F

Fintech

9,450 items

Companies and startups in this collection provide technology to streamline, improve, and transform financial services, products, and operations for individuals and businesses.

F

Fintech 100

849 items

250 of the most promising private companies applying a mix of software and technology to transform the financial services industry.

D

Digital ID In Fintech

268 items

For this analysis, we looked at digital ID companies working in or with near-term potential to work in fintech applications. Startups here are enabling fintech companies to verify government documents, authenticate with biometrics, and combat fraudulent logins.

Latest Alloy News

IncredibleBank teams up with Alloy

Mar 27, 2025

Thursday 27 March 2025 13:09 CET | News IncredibleBank , a digital community bank, has teamed up with Alloy , an identity and fraud prevention platform, to optimise service efficiency and foster growth. Alloy offers an identity and fraud prevention platform for financial institutions and fintechs, helping them manage identity risk and develop. Over 600 organisations use Alloy's platform for actionable intelligence and data sources to combat fraud and compliance risks. With Alloy, IncredibleBank has increased its digital onboarding process and overall operational efficiency. According to the company data, the time taken for application reviews has decreased by 88%, while manual reviews have been cut down by 90%. After assessing various platforms, IncredibleBank chose Alloy for its automation features, interface, and efficiency in reducing fraud. Alloy's platform has empowered IncredibleBank to achieve: new account approval times that have been shortened from 2-5 days to instant decisions; comprehensive risk profiles for applicants are created by integrating five different data sources; a full-time employee has been reassigned from application reviews to sales-oriented tasks; the identification and mitigation of potentially fraudulent applications have become more effective. Representatives from IncredibleBank stated that transitioning to Alloy was a strategic decision aimed at optimising the onboarding customer experience while fostering business growth without increasing risk. The company needed a platform capable of automating Know Your Customer (KYC), Know Your Business (KYB), and fraud detection during the onboarding process at an enterprise level. Alloy met these requirements and allowed the company to implement its platform across multiple business units.

Alloy Frequently Asked Questions (FAQ)

  • When was Alloy founded?

    Alloy was founded in 2015.

  • Where is Alloy's headquarters?

    Alloy's headquarters is located at 41 East 11th Street, New York.

  • What is Alloy's latest funding round?

    Alloy's latest funding round is Series C - II.

  • How much did Alloy raise?

    Alloy raised a total of $208.92M.

  • Who are the investors of Alloy?

    Investors of Alloy include Bessemer Venture Partners, Avid Ventures, Felicis, Canapi, Lightspeed Venture Partners and 16 more.

  • Who are Alloy's competitors?

    Competitors of Alloy include Worth, Sardine, Bureau, Effectiv, Dotfile and 7 more.

  • What products does Alloy offer?

    Alloy's products include Licensing fees and 3 more.

  • Who are Alloy's customers?

    Customers of Alloy include Mountain America Credit Union, Live Oak Bank, Suncoast Credit Union, Ramp and Stash.

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Compare Alloy to Competitors

Sumsub Logo
Sumsub

Sumsub develops an identity verification service operating within the compliance and fraud prevention sectors. The company provides a service for verifying users, businesses, and transactions, as well as monitoring for suspicious activities and preventing fraud through machine learning algorithms. It serves industries such as fintech, online gaming, trading, crypto, and transportation. The company was founded in 2015 and is based in London, United Kingdom.

Unit21 Logo
Unit21

Unit21 focuses on risk and compliance operations in the financial services sector, providing a platform for transaction monitoring, fraud prevention, case management, and consortium data for fraud detection. The company serves financial institutions, fintech companies, marketplaces, neobanks, payment processors, and cryptocurrency businesses. It was founded in 2018 and is based in San Francisco, California.

F
FrankieOne

FrankieOne is a compliance, identity, and fraud detection engine for the financial services sector. The company offers a platform that provides Know Your Customer (KYC), Anti-Money Laundering (AML), and identity verification solutions to assist banks and fintechs in onboarding their customers. It was founded in 2017 and is based in Melbourne, Australia.

ComplyAdvantage Logo
ComplyAdvantage

ComplyAdvantage offers artificial intelligence-driven solutions for fraud and anti-money laundering (AML) risk detection within the financial services industry. The company provides services including customer and company screening, ongoing monitoring, transaction and payment screening, and fraud detection. It serves sectors such as banking, cryptocurrency, insurance, lending, and wealth management. The company was founded in 2014 and is based in London, United Kingdom.

Socure Logo
Socure

Socure is a platform in the digital identity verification and trust sector, utilizing artificial intelligence and machine learning within the financial services, government, gaming, healthcare, telecom, and e-commerce industries. The company offers a predictive analytics platform that employs AI and machine learning techniques to verify identities in real time, using online and offline data intelligence such as email, phone, address, intellectual property, device, and velocity. Socure's clientele includes a range of sectors, primarily focusing on financial services, government, and technology-driven industries. It was founded in 2012 and is based in Incline Village, Nevada.

Persona Logo
Persona

Persona specializes in managing Know Your Customer (KYC) and Know Your Business (KYB) programs, as well as fraud prevention, within the identity verification sector. Their main offerings include automating the collection, verification, and management of sensitive personal information for businesses, and providing tools for case review and orchestration to streamline identity operations. Persona primarily serves sectors that require stringent identity verification and compliance, such as education and finance. It was founded in 2018 and is based in San Francisco, California.

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